Advertising
In The Interruptibles, Damian Thompson and Katie Elgie argue that there is a place for traditional interruptive marketing in today’s marketing world.
The emergence of Web 2.0 has empowered consumers and demanded that brands shift their communication away from interruption marketing towards ‘permission marketing’. Permission marketing – coined by Seth [...]
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Advertising
The psychology behind persuasive advertising techniques used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos.
Pathos: an appeal to emotion.
An advertising techniques using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an [...]
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