Dubai Lynx 2010

January 3, 2010 Events

Dubai Lynx 2010
The 3rd Dubai International Advertising Festival will take place on the 14th to 16th March 2010 at The Palladium, a world-class entertainment and events venue in the heart of Dubai Media City.
Cannes Lions International Advertising Festival and Motivate Publishing are the organizer of the event, Dubai Lynx is Presented with the support [...]

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Rory Sutherland: Life lessons from an ad man

December 19, 2009 Advertising

Life Lessons from an Ad Man
Rory Sutherland, 2009
In this hugely entertaining presentation to the TED conference, Rory Sutherland ponders the subject of intangible value, and how it can be created by advertising. He muses on how Frederick the Great persuaded the German people to eat potatoes by pretending to guard them; why smiley faces [...]

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Personal Branding

December 14, 2009 Advertising Techniques

Today I’m going to talk about personal branding, how it can help you build reputation and credibility in the social environment you are in.
Tiger and the Risks of Personal Branding
Tiger and the Risks of Personal Branding. Posted by Mike Madison · December 9th, 2009 · 1 Comment. If there is an intellectual property angle [...]

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Latest Advertising News around the Globe

December 5, 2009 Advertising

..as it Happens awhile ago.
UK Advertising Outlook Slowly Improving – GroupM – Wall Street …
UK Advertising Outlook Slowly Improving – GroupM. Wall Street Journal LONDON (Dow Jones)–The outlook for UK advertising spending is slowly starting to improve, WPP PLC (WPP.LN) unit GroupM said Friday, … …

Image by Claire_Sambrook via Flickr

EPUBLISH LIVE » The [...]

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How to create a Brand Character

November 30, 2009 Advertising Techniques

This advertising technique is similar to  create a character. The difference is that, here, the character must represent the brand. Create a character, or invite a real person to represent the brand, a product or service. If you are not sure how to create a brand, click to How to create, [...]

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Create a Character

November 27, 2009 Advertising Techniques

Create a character, or invite a real person to represent the brand, a product or service. This technique is similar to > create a character. The difference is that, here, the character must represent the brand. If you are not sure how to create a brand, go to > How-to-create, characterize and [...]

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More Advertising News

November 26, 2009 News

Call Tracking for TV Advertising Part 2 of 2 | Dynamic Interactive …
I will explain how to utilize a call tracking system to collect data about your advertising campaign for optimal results.
Digg CEO: Content as Advertising
In a headline from yesterday, the Wall Street Journal tells us that Digg CEO Jay Adelson has one less [...]

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Advertising News

November 26, 2009 News

Latest Advertising News around the globe.
Call Tracking for TV Advertising Part 2 of 2 | Dynamic Interactive …
I will explain how to utilize a call tracking system to collect data about your advertising campaign for optimal results.
Digg CEO: Content as Advertising
In a headline from yesterday, the Wall Street Journal tells us that Digg CEO [...]

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Create a Metaphor

November 20, 2009 Advertising Techniques

What is a Metaphor?
A metaphor can be used to characterize the brand’s personality. A branding campaign for an investment bank uses the visual metaphor of a fencer, for example, to characterize the company as aggressive yet sophisticated.
A metaphor can represent a product feature or a benefit to consumers. As in the ad for an [...]

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