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	<title>Advertising Techniques &#187; Brand Development</title>
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	<description>Advertising Techniques &#124; Social Advertising</description>
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		<title>Choosing Promotional Pens To Enhance Your Marketing Efforts</title>
		<link>http://www.advertising-techniques.com/2010/06/choosing-promotional-pens-to-enhance-your-marketing-efforts/</link>
		<comments>http://www.advertising-techniques.com/2010/06/choosing-promotional-pens-to-enhance-your-marketing-efforts/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 14:08:48 +0000</pubDate>
		<dc:creator>advertech</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Techniques]]></category>

		<guid isPermaLink="false">http://www.advertising-techniques.com/2010/06/choosing-promotional-pens-to-enhance-your-marketing-efforts/</guid>
		<description><![CDATA[



			
				
			
		
Do you want a marketing technique that can reach out to your particular target market place anywhere along with several exposures everyday for just $100? Should you be, then search no further. With promotional pens, you&#8217;re given a cheap type of promotion which may be welcomed by every one of the segments of your target [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Enhances Online Brand Management</title>
		<link>http://www.advertising-techniques.com/2010/03/facebook-enhances-brand-management/</link>
		<comments>http://www.advertising-techniques.com/2010/03/facebook-enhances-brand-management/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 12:43:58 +0000</pubDate>
		<dc:creator>Advertising Techniques</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[captive audience]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[online brand]]></category>
		<category><![CDATA[online social networking]]></category>
		<category><![CDATA[scientific revolution]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[social information processing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[web search]]></category>
		<category><![CDATA[web writing]]></category>
		<category><![CDATA[world wide web]]></category>

		<guid isPermaLink="false">http://www.advertising-techniques.com/?p=572</guid>
		<description><![CDATA[



			
				
			
		
Social Media Can Play a Bigger Role in Brand Management
Online Brand Management:  Optimizing Facebook
Copyright (c) 2010 Enzo F. Cesario
We&#8217;ve previously discussed the Web&#8217;s amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Picking the Right Size for Your Custom Metal Sign</title>
		<link>http://www.advertising-techniques.com/2010/03/picking-the-right-size-for-your-custom-metal-sign/</link>
		<comments>http://www.advertising-techniques.com/2010/03/picking-the-right-size-for-your-custom-metal-sign/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:45:05 +0000</pubDate>
		<dc:creator>advertech</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.advertising-techniques.com/2010/05/picking-the-right-size-for-your-custom-metal-sign/</guid>
		<description><![CDATA[



			
				
			
		
Because Size Really Does Make a Difference
Large or little &#8211; will the size of your sign in fact make a difference? Several would claim the bigger the better, although that isn&#8217;t always the truth for your business. &#160;Your signage is really a device to help you supplement your company&#8217;s advertising and marketing goals, not over [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personal Branding</title>
		<link>http://www.advertising-techniques.com/2009/12/personal-branding/</link>
		<comments>http://www.advertising-techniques.com/2009/12/personal-branding/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 05:53:23 +0000</pubDate>
		<dc:creator>Advertising Techniques</dc:creator>
				<category><![CDATA[Advertising Techniques]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.advertising-techniques.com/?p=232</guid>
		<description><![CDATA[



			
				
			
		


Today I&#8217;m going to talk about personal branding, how it can help you build reputation and credibility in the social environment you are in.
Tiger and the Risks of Personal Branding
Tiger and the Risks of Personal Branding. Posted by Mike Madison · December 9th, 2009 · 1 Comment. If there is an intellectual property angle to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Create a Brand</title>
		<link>http://www.advertising-techniques.com/2009/12/how-to-create-a-brand/</link>
		<comments>http://www.advertising-techniques.com/2009/12/how-to-create-a-brand/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 11:20:48 +0000</pubDate>
		<dc:creator>Advertising Techniques</dc:creator>
				<category><![CDATA[Advertising Techniques]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[advertising techniques]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.advertising-techniques.com/?p=97</guid>
		<description><![CDATA[



			
				
			
		
The Big Brand Idea, parts I and II 

Image by missmac via Flickr

To build that world-class corporate, Internet, product or service brand there are three things you will need to define or create:
1)  The brand&#8217;s personality.
2)  The relationship the brand has with the audience.
3)  Visual icons, symbols or other representations of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to create a Brand Character</title>
		<link>http://www.advertising-techniques.com/2009/11/how-to-create-a-brand-character/</link>
		<comments>http://www.advertising-techniques.com/2009/11/how-to-create-a-brand-character/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 10:56:15 +0000</pubDate>
		<dc:creator>Advertising Techniques</dc:creator>
				<category><![CDATA[Advertising Techniques]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[character]]></category>

		<guid isPermaLink="false">http://www.advertising-techniques.com/?p=86</guid>
		<description><![CDATA[



			
				
			
		




This advertising technique is similar to  create a character. The difference is that, here, the character must represent the brand.  Create a character, or invite a real person to represent the brand, a product or service.  If you are not sure how to create a brand, click  to How to create, characterize [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Create a Character</title>
		<link>http://www.advertising-techniques.com/2009/11/create-a-brand-charcter/</link>
		<comments>http://www.advertising-techniques.com/2009/11/create-a-brand-charcter/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 06:25:06 +0000</pubDate>
		<dc:creator>Advertising Techniques</dc:creator>
				<category><![CDATA[Advertising Techniques]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[advertising techniques]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[create a character]]></category>

		<guid isPermaLink="false">http://www.advertising-techniques.com/?p=58</guid>
		<description><![CDATA[



			
				
			
		
Create a character, or invite a real person to represent the brand, a product or service.  This technique is similar to &#62; create a character. The difference is that, here, the character must represent the brand.  If you are not sure how to create a brand, go to &#62; How-to-create, characterize and build [...]]]></description>
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		<slash:comments>0</slash:comments>
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