From the category archives:

Brand Development

Choosing Promotional Pens To Enhance Your Marketing Efforts

Advertising

Do you want a marketing technique that can reach out to your particular target market place anywhere along with several exposures everyday for just $100? Should you be, then search no further. With promotional pens, you’re given a cheap type of promotion which may be welcomed by every one of the segments of your target [...]

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Facebook Enhances Online Brand Management

Advertising

Social Media Can Play a Bigger Role in Brand Management
Online Brand Management: Optimizing Facebook
Copyright (c) 2010 Enzo F. Cesario
We’ve previously discussed the Web’s amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media [...]

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Picking the Right Size for Your Custom Metal Sign

Advertising

Because Size Really Does Make a Difference
Large or little – will the size of your sign in fact make a difference? Several would claim the bigger the better, although that isn’t always the truth for your business.  Your signage is really a device to help you supplement your company’s advertising and marketing goals, not over [...]

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Personal Branding

Advertising Techniques

Today I’m going to talk about personal branding, how it can help you build reputation and credibility in the social environment you are in.
Tiger and the Risks of Personal Branding
Tiger and the Risks of Personal Branding. Posted by Mike Madison · December 9th, 2009 · 1 Comment. If there is an intellectual property angle to [...]

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How to create a Brand Character

Advertising Techniques

This advertising technique is similar to  create a character. The difference is that, here, the character must represent the brand. Create a character, or invite a real person to represent the brand, a product or service. If you are not sure how to create a brand, click to How to create, characterize [...]

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Create a Character

Advertising Techniques

Create a character, or invite a real person to represent the brand, a product or service. This technique is similar to > create a character. The difference is that, here, the character must represent the brand. If you are not sure how to create a brand, go to > How-to-create, characterize and build [...]

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