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The Landor’s 2010 Trends Forecast
What are the implications of these trends to the Brand?
These studies will help brand managers/owners to take the “shift” in leveraging their markets.
In 2009, bling-bling officially conceded to bargain bin. Companies began touting chic “recessionista” style, and we gathered around the family dinner table to celebrate our return to basics. Sobered and shaken, we said goodbye to copious credit and settled into the carefulwith- cash lifestyle.
Even if 2010 ushers the flush times back in, the lessons we’ve learned from financial necessity are here to stay. So what’s next? We asked nine of Landor’s branding experts to dust off their crystal balls.
In 2010 we’ll see the social web take the spotlight as we learn to filter noise and concentrate on connections. It’s clear that mobile technology has the potential to link people in ways the personal computer can’t approach. Will the phone screen become the first screen?
And what about the world’s growing love affair with green? Will 2010 be the year of the green car—and will sustainability save Detroit? Consumers are driven to buy earth-friendly in all categories, and as their wallets get fatter, we’ll hear them clamoring for more choices.
And tourists the world over are taking control of their travel to an unprecedented degree—using a plethora of websites to learn from each other’s experiences, refusing to pay extra for amenities, and demanding sustainable practices.
Maybe we can’t really foresee the future, but we’re sure 2010 has some surprises in store. So pop a bottle of bubbly, light some firecrackers, and check out our predictions for the coming year.
The following trends are listed by business categories:
• Financial Services
• Social Media
• Airlines Industry
• Design
• Green Environment
• Consumer Spending
• Corporate Social Responsibility
• Hospitality And Travel Related
• Food and Beverage
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